November 24, 2008


It's amazing how much this area of "creativity" is actually about planning.

Planning what equipment to purchase, and where to purchase it from;
Planning your next photoshoot and the ideas behind it;
Planning how you're going to setup your new studio (and what shade of white to paint it);
Planning how many metal CD containers you're going to need to send your DVDs to people in;
Planning how you're going to make money in this mad mad mad world of photography;
Planning how your going to achieve a photographic look and style that's different and unique from all the others....

It just never seems to end!

One thing is for certain in all of this planning...there are some calculated financial risks that need to be made, and there are some strategic risks.

I've been a lucky duck lately and stumbled on some gently used photo gear: umbrella, flash stand, modelling light, felt backdrops....But I'm at a crossroads right now. I want bigger lights. Don't get me wrong, small lights are great, but I want the octabanks, the strip lights, the grids. I want to light something with 9 big lights in a massive warehouse. Sighhh...I don't gots the money for 9 big lights in a massive warehouse.

So, the calculated financial risk stems from this. I swore up and down, left and right that after I purchased my fitty 1.8 I would only buy more camera gear from the profits of any photo sales that I made. Yeah...I'm starting to think that I may have to purchase an Elinchrom kit that I've been eyeing lately. Oh, and did I mention the backdrop stands I've been eyeing? And now that I mention it....the 85 1.8 would make a perfect indoor portrait I right?

See? It's never ending. Either I need to start setting up more photo shoots with people I know, go out of pockets for models, or start selling something somehow. If I work with what I've got, is it really what I want to achieve? Is it really my photographic vision?

Not sure yet.

More soon...

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